Social media is a powerful tool for connecting people. As hams on ARRL Field Day, we can leverage it to attract our friends and followers to come out and visit our sites. Social media fans the flames of FOMO – the fear of missing out – and it can be a powerful driver to get people to come out to Field Day, even if they weren’t planning on it. All we have to do is show people how much fun we’re having!
ARRL Social Media Specialist Alex Norstrom, KC1RMO, creates many of the posts you see from ARRL. He says each social media platform has their own unique advantages.
“Whether on Facebook, X, Instagram, Threads, Bluesky, or any other social media site – take advantage of the platform’s features. Consider posting photos or videos to your Instagram story or use photos to create a post on Facebook that shows what’s going on at your site,” suggests Norstrom.
Posting content to your club’s social pages, as well as your own personal profiles, will help spread the word. There are some best practices that help level up your social game.
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