Radio is dead – long live Audio

The talking points from Radiodays Europe includes smart speakers taking over the world, the death of DAB and even the end of radio as we know it.

But away from the sensational headlines, are a number of important points about the direction radio will go in the next decade.

Smart Speakers – namely Alexa – is the fastest growing technology to hit our industry, and was mentioned in most sessions. Alexa is even part of the imaging on Z100 New York. Creative Director Staxx Williams has all his celebrity guests talk to Alexa asking to play Z100. Getting the command in listeners minds first will help them win the smart speaker space.

read more – Radio Today UK: